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How to Read a Dental Practice P&L

What a profit and loss statement actually tells you, what it hides, how to identify add-backs, and how to calculate real buyer cash flow — using an actual $1.4M practice as the worked example.

By Dr. Brandy Herring, DMD  ·  Dental Cipher  ·  May 2026  ·  15 min read
// 01

What a P&L Actually Is

A Profit and Loss statement — also called an Income Statement — shows what a practice earned and what it spent over a given period, and what was left over. It is the single most important financial document in a practice acquisition.

But here is what most buyers don't understand going in: a P&L reflects how the current owner runs the practice, not how you will run it. The owner's compensation, lifestyle expenses, personal decisions, and entity structure all show up in the numbers — and many of them will not apply to you.

The job of a buyer is not to take the P&L at face value. The job is to recast it — to remove the seller's fingerprints and see what the practice actually produces for a new owner.

Key principle: The P&L tells you what happened. Your job is to determine what will happen — for you, with your debt, under your ownership. Those are two very different numbers.
// 02

The Five Sections of a Dental P&L

1. Sales / Revenue

Professional collections — what patients and insurers actually paid the practice. This should match bank deposit records. Watch for refunds, write-offs, and "other income" that may inflate the top line. Always verify this number against 3 years of bank deposits.

2. Cost of Goods Sold (COGS)

Direct costs of delivering dental care — clinical supplies, professional supplies, lab fees. In a well-run general practice, COGS should run 10–14% of collections. Higher than 15% signals either supply management issues or inflated cost items. Lab fees alone should be under 8%.

3. Gross Profit

Revenue minus COGS. This is the money available to run the practice before overhead. In dentistry, gross profit margins of 85–90% are typical and healthy.

4. Operating Expenses

Everything it costs to keep the doors open — rent, staff, utilities, marketing, professional fees, owner compensation, and more. This is where most of the analysis happens. This section contains the add-backs, the red flags, and the real story of how the practice is being run.

5. Net Income

What's left after everything. For a dental practice that pays the owner through salary or management fee, net income is almost meaningless as a valuation metric. A practice showing $26,000 net income can be producing nearly $1,000,000 in real owner benefit — the number depends entirely on how the owner's compensation is structured.

Never value a practice on net income alone. Net income is a function of owner compensation structure, not practice profitability. Two practices with identical cash flow can show wildly different net income depending on how the owner pays themselves.
// 03

What Are Add-Backs?

Add-Back (noun)
An expense on the seller's P&L that a buyer would not incur — or would incur at a materially different level — after acquiring the practice. Add-backs are removed from the income statement during the recast process to reveal the true economic earnings available to a new owner. The sum of add-backs plus reported net income equals adjusted EBITDA — the real profitability metric for valuation purposes.

Add-backs fall into three categories:

CategoryWhat It MeansExamples
Owner compensation itemsThe owner is paying themselves in ways a buyer would not replicate at the same levelManagement fees, inflated salary, owner's insurance, retirement contributions above market
Non-cash expensesReal accounting entries that don't represent money leaving the bankDepreciation, amortization
Non-recurring or personal itemsOne-time expenses or personal costs run through the business that won't continueLegal fees for a one-time dispute, personal travel, meals and entertainment, family salaries
Why add-backs matter: Every dollar of legitimate add-back increases the adjusted EBITDA, which directly affects both what the practice is worth and how much cash flow a buyer can expect. Identifying add-backs is not about inflating the purchase price — it's about seeing the real number.
// 04

Common Dental Practice Add-Backs

Line ItemAdd-Back?Notes
Management FeeUsually — verify firstIf paid to owner's entity, fully addable back. Replace with market owner compensation (~$180–220K for GP owner). If paid to true third-party management company, may not be addable. Always ask who receives this fee.
Owner's W-2 salary above marketPartial add-backAdd back the amount above market rate. ADA benchmark: $180K–$240K for GP owner-dentist
DepreciationFull add-backNon-cash entry. Always added back in EBITDA analysis
AmortizationFull add-backNon-cash entry. Always added back
Owner's personal health insuranceFull add-backPersonal benefit run through business
Personal vehicle / autoFull add-backUnless genuinely used for practice
TravelPartial / context-dependentCE travel may continue; personal travel is an add-back. Ask for detail
Meals & EntertainmentPartial add-backPractice-related M&E may continue at lower level; personal entertainment is full add-back
Family member salariesVerify firstIf family member genuinely works there, it continues. If nominal/phantom, full add-back
One-time legal feesAdd-back if non-recurringGet documentation confirming no ongoing litigation
Owner retirement contributions above marketPartial add-backBuyer may contribute differently
Inflated owner compensation as "contract labor"Verify and add back excessCommon in practices using contract structures
Rent paid to related party above marketPartial add-backIf owner owns the building and charges above-market rent
// 05

Red Flags to Look For in a P&L

Red FlagWhat It Could Mean
Net income near zero on high revenueOwner is extracting cash through management fees or inflated compensation — dig into operating expenses
Management fee above 20% of revenueMajor question mark — who is receiving this and what does it cover?
Bank and merchant fees above 1.5%May indicate heavy insurance dependency or high credit card processing volume
Lab fees above 10%Higher than benchmark — may indicate specialty mix or overutilization of outside lab
Supplies above 15% of revenuePoor supply management or inflated purchasing
Large undefined "Other Fees"Ask for itemization before accepting as legitimate expense
Declining revenue trend over 3 yearsOwner fatigue, competitive pressure, or patient attrition — significant risk
Single month loss on annual profitSeasonal or transitional — understand timing before concluding
// 06

Worked Example — Real Practice P&L

The following is a real income statement from a dental practice acquisition. The practice generated $1,462,051 in collections in 2023 and reported net income of $26,265 — less than 2% of revenue. At first glance, this looks like a marginally profitable practice. The recast tells a completely different story.

Note: Practice and dentist name are from a publicly available document used for educational purposes. All analysis is for illustration of Dental Cipher's methodology.

The P&L at a Glance

Line ItemAnnual Amount% of RevenueAssessment
Total Collections$1,462,051100.0%Strong revenue base
Cost of Goods Sold$180,07112.3%Within benchmark
Gross Profit$1,281,98187.7%Excellent margin
Rent$80,3935.5%Below 7% benchmark ✓
Bank & Merchant Fees$26,1211.8%Slightly elevated — investigate
Management Fee$1,088,23074.4%⚑ Major flag — see analysis
Depreciation$12,0000.8%Non-cash, add back
Amortization$5,3330.4%Non-cash, add back
All other operating$43,7383.0%Reasonable
Net Income (as stated)$26,2651.8%Misleading — see recast

The Management Fee — The Critical Question

The management fee of $1,088,230 represents 74.4% of this practice's total revenue. This is the dominant expense on the entire P&L and the number that changes everything in the analysis.

Before recasting, a buyer must ask and verify: who receives this management fee, and what does it cover?

ScenarioWhat It Means for the BuyerAdd-Back?
Owner pays themselves through a management entityThis is owner compensation in a different form. The new owner would pay themselves a market salary instead — much lower. This is a near-full add-back.Yes — replace with market comp
True third-party DSO or management companyIf a DSO or outside entity manages the practice and this fee continues post-acquisition, a buyer must model it as an ongoing expense. It is NOT an add-back.No — buyer inherits this cost
Pass-through for staff and expensesIf the management entity is paying staff and expenses that appear elsewhere on the P&L, this would be double-counting. The underlying expenses are the real cost.Partial — requires itemization
Never close on a practice with a management fee this size without receiving a full itemization of what it covers and written confirmation of whether the management agreement survives the sale. This single line item is the difference between a $26K practice and a $930K+ cash flow practice.
// 07

The Recast P&L — Assuming Owner's Management Entity

The following recast assumes the management fee is the owner's compensation structure — the most common scenario for a practice of this type. If that assumption is confirmed, here is what the practice actually produces:

// Recast Income Statement — Buyer's Perspective
Total Verified Collections $1,462,051
Less: Cost of Goods Sold ($180,071)
Gross Profit $1,281,981
Less: Rent ($80,393)
Less: Bank & Merchant Fees ($26,121)
Less: All Other Operating (excl. Mgmt/D&A) ($43,738)
EBITDA Before Owner Compensation $1,131,729
Add-Backs Applied
Management Fee Add-back +$1,088,230
Depreciation Non-cash +$12,000
Amortization Non-cash +$5,333
Travel Verify +$1,559
Meals & Entertainment Partial +$430
Legal Fees — one-time Add-back +$1,180
Other Fees — undefined Pending itemization +$1,500
Total Add-Backs +$1,110,232
Adjusted EBITDA (pre market owner comp) $1,136,498
Less: Market Owner Compensation (GP dentist) ($200,000)
Adjusted EBITDA After Market Owner Comp $936,498
As % of collections 64.1%

A 64% EBITDA margin is exceptionally strong. This is a high-performing practice that appears to be producing well above average — completely hidden behind a management fee structure.

// 08

Buyer Cash Flow Estimate — If Nothing Changes

Now model what a buyer would actually take home after acquiring this practice with SBA financing.

// Buyer Cash Flow Model — SBA 7(a) Acquisition
Hypothetical Asking Price $1,200,000
Down Payment (10%) ($120,000)
SBA Loan Amount $1,080,000
Rate: Prime (8.5%) + 2.75% = 11.25% | Term: 10 years
Monthly SBA Payment ~$15,000/mo
Annual SBA Debt Service ($180,000)
Adjusted EBITDA (after market owner comp) $936,498
Less: Annual SBA Debt Service ($180,000)
Net Cash After Debt Service $756,498 / year
Debt Service Coverage Ratio 5.2× — Exceptional
If the management fee is owner compensation: This practice generates nearly $757,000/year in net cash after debt service and market owner compensation — on top of the owner's $200,000 salary. That is an extraordinary result for a $1.2M acquisition. The asking price may be significantly underpriced.

What This Means for Valuation

Using the collections multiple method on verified collections:

MultipleImplied ValueAssessment
65% of collections$950,000Conservative
75% of collections$1,097,000Market rate
85% of collections$1,243,000Premium — justified if FFS-heavy and growing

Using the EBITDA multiple method at 4–5× adjusted EBITDA of $936,498:

MultipleImplied ValueAssessment
4× EBITDA$3,746,000Significantly above collections-based value — investigate why
5× EBITDA$4,682,000EBITDA method produces unrealistic value for a single GP — use collections method
Important note on the EBITDA method: When a management fee is added back and the practice's EBITDA approaches or exceeds 60% of revenue, the EBITDA multiple method will produce artificially high valuations. For single-location general practices, the collections multiple method is more appropriate. The EBITDA method is better suited to multi-location DSO-style acquisitions.

Bottom Line — What a Buyer Should Do

Before making any offer on this practice:

1. Confirm in writing who receives the management fee and whether the management agreement survives the sale.

2. Request 3 years of bank deposits to verify the $1.46M in collections.

3. Understand the payer mix — the bank fees of 1.8% may suggest heavy insurance dependency. Verify FFS vs. PPO vs. Medicaid split.

4. If the management fee is confirmed as owner compensation, this is a strong acquisition at market price. At $1.1M–$1.2M, the buyer nets over $750K/year after debt service — a return rate that is exceptional for a single-practice acquisition.

Dental Cipher Does This Analysis Automatically

Enter the P&L data, upload deposit statements, and get the full recast — add-backs identified, EBITDA calculated, debt service modeled, Deal Score generated — in one PDF report.

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